In order to be profitable as a business, you should inspire customer loyalty from your target audience as a company. You should ascertain how aware, loyal, and profitable your current customers are before planning which type of audience you should target. You should expand upon your present market without alienating your core consumer base. The ideal scenario here is to ensure that you retain your most loyal niche that allowed you to thrive as a small business before branching out and appealing to a wider audience as your company starts becoming bigger and better. The most loyal customers though don’t need pursuing or retention. You can gauge loyalty by the customers that cost less to service. It’s their loyalty that ultimately makes them so cost-effective.
Customer Loyalty and Profitability Explained
* The most loyal of your customers cost less to serve plus they’re the ones who are most willing to pay more for your products and services compared to casual customers. They’re also the biggest word-of-mouth promoters of your business when all is said and done. You want their business. They may complain a lot and expect only the highest standards from you, but in the end they mean well and you’re practically being lifted on their backs as a company.
* Winning the loyalty of your customers is your best bet when it comes to creating the foundations of your consumer base. The pillars of your consumer base will always be your biggest fans and your hugest consumers (it’s the same when it comes to celebrities, TV personalities, and Hollywood stars). The most obsessed clients you have will have an infectious effect on your more casual consumers.
* Winning over customers is easier said than done, though. Once you cater to these customers, you also have to avoid being too dependent on them and their niche, because you don’t want to alienate casual customers in favor of them, with you ending up depending too much on a smaller slice of the market pie when you want to instead achieve mainstream recognition that allows room for growth for your corporation.